Kansas City Royals Brand Strategy

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Where to Eat at Kauffman Stadium, Home of the Kansas City Royals - Eater

How Ned Yost Made the Kansas City Royals Unstoppable - The New York Times

JJ Picollo Tries to Build Royals Into Winner - The New York Times

Royals owner John Sherman envisions new stadium by 2027 or 2028 season - NBC Sports

The Kansas City Royals are delivering wins with digital tech

Kansas City Royals Brand Strategy

Kansas City Current - Sports Branding

JJ Picollo Tries to Build Royals Into Winner - The New York Times

Community groups organize opposition ahead of Royals downtown stadium meeting

Kansas City Royals confirm two final locations for potential downtown stadium - Kansas City Business Journal

Building a Winning Culture: Lessons from the Kansas City Royals - Blue Kite