Marketing Guns to Women - Sociological Images

Social Marketing Example #2: Moms Demand Action, Gun Control PSA - Brogan & Partners

Smith & Wesson M&P 12 Thrusts S&W Into Self-Defense Shotgun Market

The Marketing of Guns to Women: Factors Influencing Gun-Related Attitudes and Gun Ownership by Women - M. Elizabeth Blair, Eva M. Hyatt, 1995

Women Are Nearly Half of New Gun Buyers, Study Finds - WSJ

Women emerge as forceful voice in defending firearm ownership

Facts About The US Gun Industry

Guns and corsets: Firearms industry strikes gold marketing to women

The Women Behind the Montgomery Bus Boycott : Code Switch : NPR

AR-15: The lethal weapon at heart of US gun debate - BBC News

Here's How Guns Are Advertised in America

Gun control: How California got tough - CalMatters

Additions and Updates to the Gun Policy in America Initiative

Subverting Feminism for Guns - The Feminist eZine

Preventing Gun Violence in America: What Works and What is Possible - Niskanen Center