MLB Constructs New Virtual Ballpark for Fans To Connect Digitally, Launches July 8 for MLB All-Star Celebrity Softball Game
Snapchat's Augmented-Reality Lenses Find Their Way to the Ballpark - WSJ
Future of Football: How VR, AR and the metaverse could change the fan experience beyond recognition, Football News
The Future of Sports Is Interactive, Immersive and Intense - WSJ
Kevin O'Keefe on LinkedIn: Mo'ne Davis is not just your average summer intern for the Dodgers
Video: Fox to use virtual fans for MLB 2020 broadcasts
Press release: MLB unveils new virtual ballpark to offer fans immersive experiences, digital games and online event space
Battling for the fan in 2016: a year in sports technology – MLS BOARDINGPASS
Digital Fan Engagement Strategies For Sports Industry (2023), Bilue