Years of market research led to MLB's lucrative global deal with FTX

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Crypto deals help fuel NBA sponsorship money to $1.6 billion

FTX Spent Big on Sports Sponsorships. What Happens Now? : r/TeamSolomid

FTX held less than $1bn in liquid assets against $9bn in liabilities : r/technology

The Most Valuable Esports Companies 2022

FTX: The Rise, the Fall and the Reaction-News-WikiFX

Before his epic fall, Sam Bankman-Fried was hailed as a crypto genius. Some clients saw smoke and mirrors.

FTX

Tech sponsorships set to surge after crypto crash - Sportcal

TV drops MLB Network after contract dispute

America Wanted an Astros-Dodgers Showdown. The Coronavirus Could Make That Happen. - WSJ

FTX Becomes MLB's Official Cryptocurrency Exchange Brand in Long Term Deal – Bitcoin News

Full Capitulation' by Big Fund Managers May Precede New Opportunity in Stocks - Bloomberg

For the Chicago Cubs, Winning at Long Last Might Create a $4 Billion Franchise - Bloomberg