In 1983 mr. Arulnithi.k.shanmugavel achari in coimbatore with a vision to create Jewels in diamonds & gems and was founded avk thiruvelmurugan jewellery as Jewellery manufacturer. After few years (in 2014) with his sons ayyappan and
Kandaswamy started kandaswamy jewellery (wholesale office cum retailer) and Became one of the largest manufacture/dealer of nakshi jewellery, specialized in Nakas haram, belts kumkumbox, kamatchivillaku, gods kavasams etc. And in 2019 our Dream fulfilled by choice world jewellery an exclusive retail showroom.